Clik here to view.
Hello. We Are Here to Convert You.
We confess. We’re conversion junkies. Zealots, you might say. Website traffic, social media, SEO, SEM – these are all just icing on our conversion cake. None of these in and of themselves sell homes....
View ArticleClik here to view.
The 2 Jobs of a Real Estate Website
Is your real estate website a peak performer or a weak link in your New Home Sales and Marketing Strategy? Your Real Estate Website’s Job Description Just like each member of your sales team, your...
View ArticleClik here to view.
Converting Web Leads to Prospects: Not My Job?
We wrote recently about our findings in the 2010 Industry Report that New Home Sales follow up on web leads remains abysmal: only an average of 10% of 452 New Home Communities we registered with...
View ArticleClik here to view.
Page Views and Purse Strings
Do you hold the purse strings to a home builder marketing budget? If so, maybe you’re familiar with this scenario: You ask, “Where did all my money go?” Someone enthusiastically reports, “We had 1,134...
View ArticleClik here to view.
Do You Speak Your Buyer’s Online Language?
The first step in any real estate internet marketing strategy is to know how prospective buyers search for a new home so that you can position your product where buyers are most likely to search...
View Article
